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From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting...
Directive’s recent webinar brought together a panel of SEO experts to unpack how AI Overviews (AIOs) and large language models (LLMs) are reshaping the B2B search landscape. This post summarizes the...
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LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and...
LTV:CAC is the only lens sharp enough to show whether your marketing is driving value or just creating expensive noise. I often work with companies juggling SEO and content, paid media, outbound SDRs,...
View ArticleBest Demand Generation Agencies for B2B Companies in 2025
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View ArticleThe Ripple Effects of Leadership: Why Every Conversation Counts
In leadership, there are no neutral moments. Every word, every tone and every moment of silence has meaning. Whether you’re leading a company, a team or even a project, your communication creates...
View ArticleCompetitive Differentiation Masterclass: Blueprint for Outflanking Industry...
Most of us are too close to our own product to recognize what makes it valuable to others. It’s like calling your hometown “boring” until a group of tourists shows up, cameras out, enjoying every...
View ArticleAdvanced SEO Conversion Tracking: Identifying and Fixing Funnel Leaks for...
Tracking SEO conversions isn’t exactly easy or fun, but seeing your blog post drive actual revenue for the company? That’s a win. It’s not just about driving traffic. It’s about ensuring the visitors...
View ArticleCutting-Edge Paid Social Strategies for 2025: Differentiating Your Brand in...
It’s 2025. The Feed Is Loud. CAC Is Up. Attention Is Expensive. Let’s be honest: it’s noisy out there. Every scroll is a blur of brands shouting for attention. The average consumer sees hundreds of...
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Driving Innovation: Generative AI’s Impact on 80 B2B SaaS Companies
Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why Does It Matter GenAI or Generative AI refers to a category of artificial intelligence that can generate new content; this...
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